Culture-coffee: Telling your story – storytelling as an important tool in marketing

A really good story is the basis of everything. When PR becomes more and more personal, it’s about building the story in a completely different way. The power of storytelling requires both creativity and the ability to write and express the right message.
The power of storytelling is today a separate branch of PR and marketing. A good story serves as an excellent basis for the marketing of virtually anything. But what is a good story and how is it creatively shaped? How do you use the words themselves and what should you think about?

Anna Bertills has a master’s degree in political science and has over the past 15 years worked with lobbying at national level. State administration, politics, social relations and legislative work form the core of Annas knowledge.

Prior to co-founding Bertills & Jung, Anna acted as CEO for a large organization active in the health and sports area. Anna is a mother of four who enjoys the blessings of the simple everyday life.

Areas of expertise: Social relations, text and media production, consultancy and lectures.

Bertills & Jung website.
Bertills & Jung Instagram. 

Culture-coffee is the cultural services’ new event series. Culture-coffee is organized about once a month, each event has a lecturer who talks about the topic of choice, you can even try it yourself!
During the evening we offer coffee and snacks. The event is suitable for everyone in Kauniainen who are interested in inspiring evenings. The topic of the culture coffee will vary each event.

What:Culture-coffee: Telling your story – storytelling as an important tool in marketing
Where: Villa Junghans, Leankuja 4 02700 Kauniainen
When: Monday 24.4.23 at 18.00 – 20.00
How much: Free, sign up before 20.4 at 15.00 sign up here.
Language: Finnish and Swedish.
For who: Anyone who wants to learn more about storytelling in marketing.